Cell phone industry


The purpose of this analysis is to explain the innovation and measure the innovations’ benefits in a particular industry. The main topic of my assignment is the company of Exploration In Movement (RIM) and RIM’s product which is called Blackberry in cell phones industry. All industries have to creative services or improve their products to meet the costumers. By this factor innovation is essential issue in the current competitive business community.

The RIM produce innovate the e-mail wireless system and in this aspect Blackberries are among the finest smart phones in mobile phones sector. This assignment likewise makes some estimates about Blackberry and its position in the mobile phones sector.


In days gone by centuries, nowadays’ interaction technology was just a dream. Cell phones, internet chat, e-mail had been incredibly extreme machines or program for the people. On the other hand depend on the enhancing of communication technology each one of these dreams has been being real. (M. Woods – 2005).

During the 1940’s, the air technology was developed and this was constituted the first step of cell phones’ history. The beginning of cell phones was predicated on the creativity of radio communication that was used especially in taxi caps, law enforcement cars and other means of transportations to supply two ways communicate someone to another or communicate simply the central base. And also individual radios help improving cell phone interaction technology with patching right into a phone range via live operator to make a phone call. Swedish law enforcement used the primary official mobile phone in 1946. There was a connection between telephone network and the new technology and the new system was completely different from two method radio system. Nonetheless it was not enough enough, only 6 phone calls were done prior to the battery was finished.

The modern mobile phones technology was made by the same time with creation of hexagonal cells in 1947. Furthermore the development of cellphone technologies by natural means has been following bettering of technologies and primary electronics mobile phone developed through the 1960’s. The issue of these mobile phones is; the user had to remain one cell place because cell areas that have been serviced by a base station were not able to hand off mobile phone calls from one base station to some other. While you will make a telephone call, you weren’t able to continue the call after you reached a set assortment. This issue was solved by A good. E. Joel in 1970, call handoff program was built up and this system provides the user carrying on the phone call from one destination to another without switching off the phone. Following decades the cell phones systems continue the improving. The cell phones can be classified with three organizations; earliest, second and third generations.

First Generation Cell Phones: In 1983, the 1st portable mobile phone was presented to universe by Motorola and the name of this item was Motorola DynaTAC 8000X. The expense of research to improve the cellphone was over 100 million us dollars and it took about 15 years to prepare it for market. It looked like brick and it weighed about 28 ounces. Before beginning of the 1990’s the reputation of mobile phones increase due to innovations in cellular systems. However, most common style of using was in car just like a car phone because of its dimension.

Second Generation Cell Phones: Through the 1990’s, because of new system such as for example GSM,IS-136 and IS-95 mobile phones skipped the next generation (2G). The brand new digital mobile phones started to use in the United Talk about in 1990 and in Europe by 1991. 2G cell phones enabled to get network signal faster, the caliber of cell phone calls was better and the amount of dropped calls lower by the digital program. The size of 2G phones absolutely small than the “brick” phones which were produced former decade. 2G phones were generally in the range of 100 to 200 grams; furthermore, most of them did not need large batteries. With these innovations also provided remarkable increase the amount of mobile phone user.

Third Generation Cell Phones: The most frequent name of third generation is 3G and these phones available today. Only couple of years after 2G, 3G mobile phones were improved. Because of many improvements in technology and solutions, standards for 3G are often different based on the network. Today’s cell phones are not only using for handle text messages and such contacts reserve. The new cell phones include GPS, Wi-Fi connectivity and motion sensors. These phones are able to get the e-mails, hook up the computers and offer the videophone. Regarding to Andy Jones, mind of information security analysis at British Telecommunications, “Mobile phones are becoming a bigger component of our lives”.


The History of Research in Motion: In 1984, a set of engineering learners, one each from the Universities of Waterloo and of Windsor discovered the Research in Action. The technology of RIM made the most common Blackberry mobile communication program. RIM was the first of all wireless data technology programmer in THE UNITED STATES and created several wireless products, including cellular Point-of-Sale products, radio modems, and the earliest two-approach messaging pager. In 1998, the tiny lightweight wireless handheld was made by RIM and the brand of the device was RIM 950. RIM 950 dealt with e-mails contacts and calendaring with a installed QWERTY keyboard. The earliest Blackberry two-way was stated in 1999 but the opportunity of pressing e-mail and SMS was allowed on the environment in 2002 with 5810. Businesses soon saw the energy of the QWERTY keypad handsets as an office software, and haven’t looked back since, with the first colour models in 2003 and initial packing Wi-Fi in 2004.

Today, the Blackberry mobile phone is among the leading cell phones available in the market and the popularity of the Blackberry has been increasing day by day. An individual of Blackberry phones take substantially advantages, especially business who needs an advanced phone to talk to their office when staying outside. The blackberry earned the countless professionals’ confidence by the way of answering their wants. Also business world not merely one marketplace which Blackberry sold, various people interest in using intelligent phones to hook up internet or GPS, take and share photographs with the phone.


According to management professional Peter Drucker, advancement is modification that creates a fresh dimension of performance. One of the most important things is creative imagination for innovation. The foundation of innovation is innovative ideas and new conditions and also personal success. The foundation of creative imagination is statement of different ideas and new solutions. Furthermore, innovation get arrangement from the others to be successful and the thought of innovation influence the different people ideas’. All industries need innovation each and every time to improve their influence areas and to reach their target. Customers will have some future objectives and organizations want to reply these requirements with new innovations. To make a successful creativity, recognize and estimate the new options is playing significant part. Creativity involves transformation such as dramatic change in kind, structure, process, appearance or figure of a person, a product, or an environment. Quite simply, creativity involves the making change from present scenario to future for increased returns. Form creativeness new life begins in business world. (Marci Segal – 2003).

The results of invention are hard to measure. It is so complicated to comprehend. There are many sorts of dimension that add a diversity of activities. The primary point of innovation is about product, it should be new. Moreover it may also be a new process of creation, alternatives of a cheaper material, include improvement for this issue and uncovered merchandise, open up for the improvement and also have a easy way to developed more innovations. The transformation process to provide technological and financial consideration from innovation can be complicated. (R. Landau, N. Rosenberg – 1986).


The technology of Blackberry probably creates a question about is it radical creativity or a step-change innovation. Although the e-mails are sent by computer, it really is significant to note that blackberry offer an opportunity to receive and send e-mails while shifting or out of office. Also how big is blackberry is quite small it is accurately a good phone and obtains crucial advantages to users. Therefore, blackberry is a radical innovation for all those corporate executives, authorities officials and emergency driven pros for whom conducting business has changed.

Jim Balsillie, Co-CEO status an opinion about importance of period. If the blackberry acquired represented earlier, it might not exactly have been extremely popular because e-mails didn’t use very common. “It was the right time for us to do that since the offering and the market opportunity and the value proposition and uniqueness stood alone merit. We achieved it at that time and we certainly have no regrets. It appears, in hindsight, to have been a very wise technique,” he says.

The benefits associated with blackberry against laptop and the cellular phone are a tiny bit complicated. The positioning of Blackberry lie between laptop and mobile phone quite simply the worthiness of Blackberry is in the middle of these two devices. Nevertheless the security of data being immediately erasable if the Blackberry is certainly lost and the supervision of superior images are a lot more than for the notebook and cellular phone. Moreover, time is vital in today’s competitive business world. Blackberry considers using time more successfully with providing business to check on e-mails and finish their transaction out of the office without computer. (Swastik Nigam – 2007).

It is for certain that Blackberry is one of the most powerful equipment which bring the wireless technology to daily life use. The person who’s carrying this extreme machine will never become out of call. The Research In Motion (RIM), the producer of Blackberry, following the first device which named Interactive Pagers to enter the market in the summer of 1998 features been turning into of a phenomena in marketplace.


As I discussed earlier the first RIM product hit the market at 1998. From then on producing Blackberries versions was adopted this improvement. In a short time, Blackberry have came a popular testmyprep.com and also RIM revenue have increased sharply. The RIM began to sell the Blackberry firstly in USA and after a period period the Blackberry propagate across the world.

2009 Market

2008 Market



Sales (%)


Sales (%)






Research in Motion

























The table above signifies that the smartphone sales increased from 1st quarter of 2008 to first of all one fourth of 2009. Garther analysts illustrate the significant achievement in Research in Motion and Apple product sales. “Much of the smartphone growth through the first quarter of 2009 was driven by touch screen items, both in midtier and high-end devices,” stated Roberta Cozza, principal analyst at Gartner, based in Egham, UK. Touchscreen isn’t just one reason for this increasing, people around the globe wants mobile phone e-mail, music service and in addition internet from their cellphone with based on the technological production in smart phone industry. (Stamford, Conn., May 20, 2009)

Comparison with Apple: The main competitor of Exploration in Motion is Iphone. The price of latest version Blackberry smartphone, which is called Blackberry Storm, includes a higher production cost than iPhone 3G. Regarding to iSuppli, a study firm in electronics market, one device of Blackberry Storm expense is usually $ 202.89 although an iPhone testmyprep cost is $174.33.

Despite the price difference and popularity of Apple’s best-selling product, RIM even now tops the group of smart phone product sales. RIM said that it shipped 4.4 million Blackberry handsets in the fourth quarter alone, bumping up total figures to about 14 million for the 2008 fiscal season, and a lot more than doubling sales of 6.4 million for fiscal 2007. By comparison, Apple has explained that it sold 2.3 million iPhones in the three months to December 29, and a complete around 4 million in the six months because the device’s US start. Blackberry accounted for 41 per cent of most smart phones sold in the US in the fourth one fourth, compared with the iPhone’s 28 % share, based on the Reading-based researcher Canalys. With this powerful year RIM lately started targeting to become leader in consumer industry. The RIM’s chief executive Jim Balsilie added that despite of the global market meltdown they goals the improve the revenue and they’ll make more profit from the Blackberry sells. (Instances Online, April 03, 2008).

The Blackberry producer Research in Motion declared that they conquer the analysts’ targets in forth quarter of 2009. RIM produced a $ 518.3 million profit in the forth one fourth and a 26 percent increase from the same period last year. The income for the forth one fourth of 2009 was $ 3.46bn, up 84 percent from this past year. According to co-chief executive at RIM Jim Balsillie, the company is very happy about their achievement of Blackberry products’ product sales in forth quarter of 2009. (Tom Little Computing, 03 April 2009).

Future Plans of Exploration in Motion: On top of that, RIM also offers some future plans to improve their goods and reach their target. The business wants to then add new establishments to Blackberry. The business will add application of Java and Adobe Reader to provide the costumer better smartphone especially in internet community. With these applications customers, who are using the Blackberry could gain access to all information easily. The data format of data will not be a problem for the Blackberry’s owners. The very best innovation may be occur in the future is; RIM thinking to accomplish a handle T-mobile to provide costumers better services. Although the market meltdown, according to co-chief of RIM they will make an effort to not lose their market placement and continue the improvement of their products.


Today, Research In Motion Limited’s Blackberry may be the leading product of representing cellular e-mail for the smartphone. The Blackberry are sold across North America and Europe and nowadays it is considered root the Asia Pacific. The Blackberry is a big innovation for the cellphone industry by provides the easiest way to hook up e-mail with cellular to the costumers.

As much I am concerned that innovation will include some new concepts and creativity. Although wireless technology was being used by computers, the RIM’s Blackberry satisfies the wireless to the smart cell phones at first time. Now, all good phones’ user expects from the cell phones to connect internet and want to check their e-mail while investing in a new one.

RIM was founded in 1984 by two engineering student. The firm began to produce Blackberry in 1998 and sharply became well-known in the smart cell phones’ market. As well RIM’s Blackberry provides some competitor in today’s rivalry market such as Nokia and iPhone however the target of firm is to become head in this sector.

These days and nights, the RIM wants new innovations to enhance the Blackberry. All industries need to develop and create different innovation to answer costumers’ anticipations. Following a improvement in technology items has been becoming considerably more and better and if an organization really wants to reach top or to improve the sales, they innovate new products.


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2. http://www.tech-faq.com/history-of-cell-phones.shtml

3. http://www.newscientist.com/article/mg20427301.100-the-pocket-spy-will-your-smartphone-rat-you-out.html?full=true

4. http://www.brighthub.com/office/collaboration/articles/8041.aspx

5. http://experts.thelink.co.uk/2008/12/19/a-brief-history-of-blackberry/

6. Kathryn Vercillo. “Background of Major Blackberry Models from RIM 96”, offered by: http://hubpages.com/hub/History-of-Major-Blackberry-Models-from-RIM

7. Marci Segal. “Rapid Information to the Four Temperaments and Ingenuity: A Psychological Understanding of Innovation”, Telos Publication, 2003.

8. Ralph Landau, Nathan Rosenberg, National Academy of Engineering. “The Great sum approach: harnessing technology for monetary growth”, Conference publication, 1986.

9. Swastik Nigam, “Understanding New Product Innovation: Analysis in Motion’s Blackberry” ,offered by: http://insightory.com/view/231//understanding_new_product_innovation:_research_in_motion%27s_blackberry

10. http://www.businessweek.com/innovate/content/apr2008/id2008044_416784.htm

11. Tom Young Processing, “Blackberry maker sees good profit growth”, 03 April 2009, available at: http://www.computing.co.uk/computing/news/2239782/blackberry-maker-sees-strong

12. Stamford, Con., “Gartner Says Worldwide CELLULAR PHONE Sales Declined 8.6 Per Cent and Smartphones Grew 12.7 Per Cent in First Quarter of 2009”, offered by: http://www.gartner.com/it/page.jsp?id=985912

13. http://laptopcom.blogspot.com/2009/01/apple-iphones-are-less-costly-to.htm

14. http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article3676963.ece